Augmented XP

Augmented Reality Experience

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Posts Tagged ‘ARvertising’

Hyper Reality

The latter half of the 20th century saw the built environment merged with media space, and architecture taking on new roles related to branding, image and consumerism. Augmented reality may recontextualise the functions of consumerism and architecture, and change in the way in which we operate within it.

A film produced for my final year Masters in Architecture, part of a larger project about the social and architectural consequences of new media and augmented reality.

Marco Tempest: Augmented Reality Magician

Marco Tempest is an Adventurer, Scientist, Showman, Dreamer and Hero… There’s no one quite like Marco Tempest. His imaginative combination of computer-generated imagery, video, music and stagecraft with his unique vision of future life is creatively unique and unequalled within the performing arts. Marco began performing at a very young age. By the time he was 22, he had captured the prestigious New York World Cup of Magic, launching him into international prominence. The amazing precision and imagination embodied in his work have always set him apart from the crowd. He seems to have an uncanny sense of what would be just right for a given situation…in a meeting, for a particular audience, in a particular setting. Always working to stay just a bit ahead of the curve himself, he has a particularly winning way of taking his audiences with him on his magical excursions into the land of tomorrow.

Technology Magician – Marco Tempest

More info @ http://en.wikipedia.org/wiki/Marco_Tempest

More Video @ http://www.youtube.com/user/virtualmagician

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Winscape: Augmented Illusion for sale

Waking up in the same place every morning is boring.

A great visionary concept from Winscape.

The Maiking Off

Take a look @ http://www.rationalcraft.com/Winscape.html

Benetton AR Campaign

You can launch the experience @ http://casting.benetton.com/ar

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Augmented Reality Research: texture replacement

One of Metaio’s  research project they did at the MPI in Munich.

More info @ http://www.metaio.com/company/research-projects/

Big Screen Augmented Reality

Big Screen Augmented Reality from The Sancho Plan on Vimeo.

Fog Screen

The FogScreen company’s introduction http://www.fogscreen.com

Monumental Video Projection – Easyweb.fr

* Monumental Projection
* 3D Video Mapping
* New Technology
* Event Communications
* Digital Content

3D Video Mapping is a new spectacular and beautiful art designed for even t communication strategy focuse on the use of new media. We ensure you successful communication compaigns thanks our crative know-how based on new technolgies. Our production department remains at your disposal to porvide you with the best designed project and to concretize your event.

Videoprojection Showreel 2009

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Augmented Reality: t-shirt, tag // OnScreen Communication

Vi mostriamo come sia possibile, con la Realtà Aumentata, riprendere scene reali e aggiungervi elementi virtuali in tempo reale. In questo caso una semplice t-shirt o una stampa (tag) diventano uno schermo su cui visualizzare immagini, video live o le pagine che state visitando sul web in real time!

OnScreen Communication concepisce e realizza soluzioni creative di Realtà Aumentata:

Augmented Reality T-shirt

http://www.t-post.se, the world’s first wearable t-shirt magazine presents their 51st t-shirt issue with Augmented Reality (AR). The t-shirt projects a 3-D interactive game of Rock, Paper, Scissors via your web camera using Augmented Reality.

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ARvertising AugmentedReality Holographic iPad iPhone Jokes microsoft natal Social Transmediale VeeJay Video VideoGames VisualArt xbox